Perfect Case Of Self-Destruction:
Blunders The Comic Book Industry Have Brought Upon Themselves
The fouled history of comic book has seen itself losing popularity gradually over the years. Thanks to the fatal blunders comic book industry has brought on them selves. The comic book industry is losing to other entertainment channels really quick. From the peak of its popularity during 1950s and 1960s it had very nearly dipped to the bottom today. This would not have been the circumstances in case the comic book industry had not taken some incorrect decisions in its formative years.
We are now going to discuss persons blunders in greater point and analyze their role in the slow decline of this industry:

The initially blunder was naming it as ‘comic books’. This originated when, during early days, amusing extracts for Sunday tabloid were published. This made an instant depression in the minds of the public at large that comics are non-honest stuff, deviating away from the reality. It shrunk its readership to a fantastic extent, because people were looking for more somber, honest and adventurous reading. Ironically, no user-friendly alternative term came up for them along the years after that.
The second blunder came when the overall prices of magazines were on the rise. Instead of marching with the momentum, with improved quality, the comic book industry chose to cut down pages and hold the fee. This resulted with dip in quality labeling it as ‘cheap’ and ‘kid stuff’. Even merchants refused to stock comics due to the negligible margins that it left them with.
The third blunder was when the comic book industry disastrous to group together and rise against offend by one Dr. Frederick Wertham in 1950s. He published a book ‘Seduction of Innocents’, which targeted comic book reading by kids as the direct produce for the entire nation’s ills. This irrational attack on the comic book industry brought about terrible reputation for them.
The fourth blunder was when the comic book tale- line became mundane with same super hero winning over super villain over and over over again, continuously for four decades. The publishers should have changed the comic tale base with the change of reader’s psychology.
The fifth was a marketing blunder, where publishers made a Direct Sales Market for comic books. This resulted in a distribution shortage due to absence of mass retailers. Very few huge dealers selling comics books resulted in restricted avenues for mass sales.
Finally, the last blunder was when the focus of comic book industry shifted from product to personality. It became more vital that who is writing the comics and not the quality of comics itself. This resulted in thriving of few well-known writers making others go down the drain.
The challenge now is, can the blunders the comic book industry brought upon themselves, be reversed? The answer is ‘Yes’, provided the comic book industry show honest eagerness to learn from its past mistakes. Only the time will tell…